When I leave my building, I pass a bank. For the past few days, two ladies have been standing in front of the bank trying to hand out leaflets to passersby. From my point of view, it’s such a bad marketing strategy. I and all other pedestrians behave in the same way. We avoid walkingContinue reading “What is wrong with this strategy?”
Author Archives: jadejconsulting
How to enhance your newsletter?
It’s not easy to write a newsletter, and obviously you want people to read it! Not only because it’s time consuming to write one, but also because it’s one way to drive new leads to your business. With that in mind, ๐ก๐จ๐ฐ ๐๐จ ๐ฒ๐จ๐ฎ ๐ข๐ง๐ฏ๐ข๐ญ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐ซ๐จ๐ฌ๐ฉ๐๐๐ญ๐ฌ ๐ญ๐จ ๐ฌ๐ฎ๐๐ฌ๐๐ซ๐ข๐๐ ๐ญ๐จ ๐ฒ๐จ๐ฎ๐ซ ๐ง๐๐ฐ๐ฌ๐ฅ๐๐ญ๐ญ๐๐ซ? Most of the time,Continue reading “How to enhance your newsletter?”
Save time – 5 tips when you post on Social Media
Social Media is the place to be when you run a business. But as an entrepreneur, it can be time-consuming. ๐๐๐ซ๐ 5๏ธโฃ ๐ญ๐ข๐ฉ๐ฌ ๐ญ๐จ ๐จ๐ฉ๐ญ๐ข๐ฆ๐ข๐ฌ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ญ๐ข๐ฆ๐ ๐ฐ๐ก๐๐ง ๐ฒ๐จ๐ฎ ๐ก๐๐ฏ๐ ๐ญ๐จ ๐ฉ๐จ๐ฌ๐ญ ๐จ๐ง ๐๐จ๐๐ข๐๐ฅ ๐๐๐๐ข๐: 1๏ธโฃ ๐๐๐๐ข๐ง๐ ๐ก๐จ๐ฐ ๐จ๐๐ญ๐๐ง ๐ฒ๐จ๐ฎ’๐ฅ๐ฅ ๐ฉ๐ฎ๐๐ฅ๐ข๐ฌ๐ก ๐๐ง๐ ๐ฐ๐ก๐๐ญ ๐๐๐ฒ ๐ข๐ญ ๐ฐ๐ข๐ฅ๐ฅ ๐๐. For me it’s twice a week – MondayContinue reading “Save time – 5 tips when you post on Social Media”
Fundraising – urgency triggers action
๐๐ซ๐ ๐๐ง๐๐ฒ ๐ญ๐ซ๐ข๐ ๐ ๐๐ซ๐ฌ ๐๐๐ญ๐ข๐จ๐ง. This is particularly true for fundraising. The question is why? Last week, I witnessed an amazing fundraising campaign organised by HELP for Domestic Workers: 1200+ donors who have helped raise over HK$ 1.2 million in funds to support urgent assistance for our domestic workers. The initial goal was HK$ 300,000. It was incredible, butContinue reading “Fundraising – urgency triggers action”