๐๐๐๐๐ฅ๐๐ญ ๐ข๐ฌ ๐๐๐ ๐๐๐๐. Sorry if my previous post was misleading. Handing out a leaflet on the street corner does not work. We all agree on that. But in the right context, I do believe it’s the right marketing material. ๐๐๐ญ ๐ฆ๐ ๐ ๐ข๐ฏ๐ ๐ฒ๐จ๐ฎ ๐ฌ๐จ๐ฆ๐ ๐๐ฑ๐๐ฆ๐ฉ๐ฅ๐๐ฌ: โก๏ธ You are at an international education fair. You areContinue reading “Leaflet is NOT dead.”
Tag Archives: strategy
Where is your audience?
Digital marketing is ๐ฃ๐ฎ๐ฌ๐ญ ๐จ๐ง๐ ๐๐ฌ๐ฉ๐๐๐ญ of your global marketing strategy. You can read that again. And sorry for being a bummer, but to be efficient online, you still have to ๐ฎ๐ง๐๐๐ซ๐ฌ๐ญ๐๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ฎ๐๐ข๐๐ง๐๐(aka your market). There is no magic formula. You shouldn’t ask yourself: “๐๐ฐ ๐ ๐ฏ๐ฆ๐ฆ๐ฅ ๐ต๐ฐ ๐ฉ๐ข๐ท๐ฆ ๐ข ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด ๐ฑ๐ข๐จ๐ฆ ๐ฐ๐ฏ ๐๐ข๐ค๐ฆ๐ฃ๐ฐ๐ฐ๐ฌ, ๐๐ช๐ฏ๐ฌ๐ฆ๐ฅ๐๐ฏ,Continue reading “Where is your audience?”
What is wrong with this strategy?
When I leave my building, I pass a bank. For the past few days, two ladies have been standing in front of the bank trying to hand out leaflets to passersby. From my point of view, it’s such a bad marketing strategy. I and all other pedestrians behave in the same way. We avoid walkingContinue reading “What is wrong with this strategy?”
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