𝐋𝐞𝐚𝐟𝐥𝐞𝐭 𝐢𝐬 𝐍𝐎𝐓 𝐝𝐞𝐚𝐝. Sorry if my previous post was misleading. Handing out a leaflet on the street corner does not work. We all agree on that. But in the right context, I do believe it’s the right marketing material. 𝐋𝐞𝐭 𝐦𝐞 𝐠𝐢𝐯𝐞 𝐲𝐨𝐮 𝐬𝐨𝐦𝐞 𝐞𝐱𝐞𝐦𝐩𝐥𝐞𝐬: ➡️ You are at an international education fair. You areContinue reading “Leaflet is NOT dead.”
Tag Archives: customercentric
Where is your audience?
Digital marketing is 𝐣𝐮𝐬𝐭 𝐨𝐧𝐞 𝐚𝐬𝐩𝐞𝐜𝐭 of your global marketing strategy. You can read that again. And sorry for being a bummer, but to be efficient online, you still have to 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞(aka your market). There is no magic formula. You shouldn’t ask yourself: “𝘋𝘰 𝘐 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘩𝘢𝘷𝘦 𝘢 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘱𝘢𝘨𝘦 𝘰𝘯 𝘍𝘢𝘤𝘦𝘣𝘰𝘰𝘬, 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯,Continue reading “Where is your audience?”
What is wrong with this strategy?
When I leave my building, I pass a bank. For the past few days, two ladies have been standing in front of the bank trying to hand out leaflets to passersby. From my point of view, it’s such a bad marketing strategy. I and all other pedestrians behave in the same way. We avoid walkingContinue reading “What is wrong with this strategy?”