𝐔𝐫𝐠𝐞𝐧𝐜𝐲 𝐭𝐫𝐢𝐠𝐠𝐞𝐫𝐬 𝐚𝐜𝐭𝐢𝐨𝐧. This is particularly true for fundraising. The question is why?
Last week, I witnessed an amazing fundraising campaign organised by HELP for Domestic Workers: 1200+ donors who have helped raise over HK$ 1.2 million in funds to support urgent assistance for our domestic workers. The initial goal was HK$ 300,000.
It was incredible, but under normal circumstances (for a regular fundraising campaign) I doubt that such an amount would have been funded in such a short time.
HELP work for domestic workers is obviously 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭. But it’s the 𝐮𝐫𝐠𝐞𝐧𝐜𝐲 of the situation that prompted people to give their well-earned money. 𝐇𝐄𝐋𝐏 𝐧𝐞𝐞𝐝𝐞𝐝 𝐭𝐡𝐞 𝐟𝐮𝐧𝐝𝐬 𝐧𝐨𝐰! Not in two days, not next week, not in a month. And donors were convinced that they had to give/act now. 𝐔𝐫𝐠𝐞𝐧𝐜𝐲 𝐭𝐫𝐮𝐦𝐩𝐬 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐜𝐞.
But NGOs need funding all year round to function properly, and they cannot wait for a crisis to emerge to raise money efficiently.
Do NGOs need to “create” an artificial feeling of emergency in their campaigns to raise money? What else can trigger a donation? What emotion? Why is the cause itself not enough to raise funds? Or is it?