Here a selection of articles/posts I published on LinkedIn.
You should definitely follow me there ๐!
Can you read minds?
Becauseย Margo Aaronย (I’m a huge fan, you should subscribe to her newsletter now!) said you should, if you want to be a good marketer.ย In this article (https://lnkd.in/dqZKHdhw), she gave a great example. If someone says “๐ ๐๐ฟ๐ ๐๐ผ ๐ฐ๐ผ๐ผ๐ธ ๐ฏ๐ ๐ฎ ๐๐ฒ๐ฒ๐ธ. ๐ ๐ท๐๐๐ ๐ฑ๐ผ๐ป’๐ ๐ต๐ฎ๐๐ฒ ๐๐ถ๐บ๐ฒ”, what does it mean?ย ๐ Are they busy andโฆ
What I learned from creating a video for a client
Few months ago, I worked with Lactalis (Hong Kong), a French company specialising in dairy products with brands such as Prรฉsident and Galbani. ๐๐ก๐๐ญ ๐๐ซ๐ ๐ฆ๐ฒ ๐ญ๐๐ค๐๐๐ฐ๐๐ฒ๐ฌ ๐๐ซ๐จ๐ฆ ๐ญ๐ก๐ข๐ฌ ๐๐ฑ๐ฉ๐๐ซ๐ข๐๐ง๐๐? ๐ ๐๐ข๐ญ ๐จ๐ ๐๐จ๐ง๐ญ๐๐ฑ๐ญ ๐๐ข๐ซ๐ฌ๐ญ. I was hired to create a 6-second bumper ad for Youtube to celebrate the 140th anniversary of one of their brands. โฆ
Owned, borrowed, earned, paid
It’s essential to have in mind a clear mapping of the different media you can use to promote your brand. It will help you determine where to focus your efforts and budget. It will help you determine where to focus your efforts and budget. Don’t over-invest and rely solely on paid advertising. You know theโฆ
Do you know your target audience?
To the question “๐๐ฉ๐ฐ ๐ช๐ด ๐บ๐ฐ๐ถ๐ณ ๐ฑ๐ณ๐ฐ๐ฅ๐ถ๐ค๐ต ๐ง๐ฐ๐ณ?”, it is FORBIDDEN to answer “Everyone”. ๐๐จ๐ฎ๐ซ ๐ญ๐๐ซ๐ ๐๐ญ ๐๐ฎ๐๐ข๐๐ง๐๐ ๐๐๐ง๐ง๐จ๐ญ ๐๐ ๐๐ฏ๐๐ซ๐ฒ๐จ๐ง๐. 1) because it’s not targeted! 2) because not everyone is interested in your product. 3) because it’s impossible to deliver a powerful message when you try to reach everyone. ๐๐ก๐ข๐ง๐ค ๐จ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ข๐๐๐๐ฅ ๐๐ฎ๐ฌ๐ญ๐จ๐ฆ๐๐ซ๐ฌ, not only in termsโฆ
The secret to doing your own PR
Today, I watched a replay of the Masterclass “The Secret to doing your own PR” given by Odette Barry [she/her] and Lynda Williams on Launchpad. Although I understand the necessity to handle this “earned” channel as part of your marketing strategy, I must confess that PR is out of my expertise. These are my key takeaways from this great masterclass: โฆ
Leaflet is NOT dead.
๐๐๐๐๐ฅ๐๐ญ ๐ข๐ฌ ๐๐๐ ๐๐๐๐. Sorry if my previous post was misleading. Handing out a leaflet on the street corner does not work. We all agree on that. But in the right context, I do believe it’s the right marketing material. ๐๐๐ญ ๐ฆ๐ ๐ ๐ข๐ฏ๐ ๐ฒ๐จ๐ฎ ๐ฌ๐จ๐ฆ๐ ๐๐ฑ๐๐ฆ๐ฉ๐ฅ๐๐ฌ: โก๏ธ You are at an international education fair. You areโฆ
Where is your audience?
Digital marketing is ๐ฃ๐ฎ๐ฌ๐ญ ๐จ๐ง๐ ๐๐ฌ๐ฉ๐๐๐ญ of your global marketing strategy. You can read that again. And sorry for being a bummer, but to be efficient online, you still have to ๐ฎ๐ง๐๐๐ซ๐ฌ๐ญ๐๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐ฎ๐๐ข๐๐ง๐๐(aka your market). There is no magic formula. You shouldn’t ask yourself: “๐๐ฐ ๐ ๐ฏ๐ฆ๐ฆ๐ฅ ๐ต๐ฐ ๐ฉ๐ข๐ท๐ฆ ๐ข ๐ฃ๐ถ๐ด๐ช๐ฏ๐ฆ๐ด๐ด ๐ฑ๐ข๐จ๐ฆ ๐ฐ๐ฏ ๐๐ข๐ค๐ฆ๐ฃ๐ฐ๐ฐ๐ฌ, ๐๐ช๐ฏ๐ฌ๐ฆ๐ฅ๐๐ฏ,โฆ
What is wrong with this strategy?
When I leave my building, I pass a bank. For the past few days, two ladies have been standing in front of the bank trying to hand out leaflets to passersby. From my point of view, it’s such a bad marketing strategy. I and all other pedestrians behave in the same way. We avoid walkingโฆ
How to enhance your newsletter?
It’s not easy to write a newsletter, and obviously you want people to read it! Not only because it’s time consuming to write one, but also because it’s one way to drive new leads to your business. With that in mind, ๐ก๐จ๐ฐ ๐๐จ ๐ฒ๐จ๐ฎ ๐ข๐ง๐ฏ๐ข๐ญ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐ซ๐จ๐ฌ๐ฉ๐๐๐ญ๐ฌ ๐ญ๐จ ๐ฌ๐ฎ๐๐ฌ๐๐ซ๐ข๐๐ ๐ญ๐จ ๐ฒ๐จ๐ฎ๐ซ ๐ง๐๐ฐ๐ฌ๐ฅ๐๐ญ๐ญ๐๐ซ? Most of the time,โฆ
Save time – 5 tips when you post on Social Media
Social Media is the place to be when you run a business. But as an entrepreneur, it can be time-consuming. ๐๐๐ซ๐ 5๏ธโฃ ๐ญ๐ข๐ฉ๐ฌ ๐ญ๐จ ๐จ๐ฉ๐ญ๐ข๐ฆ๐ข๐ฌ๐ ๐ฒ๐จ๐ฎ๐ซ ๐ญ๐ข๐ฆ๐ ๐ฐ๐ก๐๐ง ๐ฒ๐จ๐ฎ ๐ก๐๐ฏ๐ ๐ญ๐จ ๐ฉ๐จ๐ฌ๐ญ ๐จ๐ง ๐๐จ๐๐ข๐๐ฅ ๐๐๐๐ข๐: 1๏ธโฃ ๐๐๐๐ข๐ง๐ ๐ก๐จ๐ฐ ๐จ๐๐ญ๐๐ง ๐ฒ๐จ๐ฎ’๐ฅ๐ฅ ๐ฉ๐ฎ๐๐ฅ๐ข๐ฌ๐ก ๐๐ง๐ ๐ฐ๐ก๐๐ญ ๐๐๐ฒ ๐ข๐ญ ๐ฐ๐ข๐ฅ๐ฅ ๐๐. For me it’s twice a week – Mondayโฆ
Fundraising – urgency triggers action
๐๐ซ๐ ๐๐ง๐๐ฒ ๐ญ๐ซ๐ข๐ ๐ ๐๐ซ๐ฌ ๐๐๐ญ๐ข๐จ๐ง. This is particularly true for fundraising. The question is why? Last week, I witnessed an amazing fundraising campaign organised by HELP for Domestic Workers: 1200+ donors who have helped raise over HK$ 1.2 million in funds to support urgent assistance for our domestic workers. The initial goal was HK$ 300,000. It was incredible, butโฆ
J Consulting 