How to enhance your newsletter?

It’s not easy to write a newsletter, and obviously you want people to read it! Not only because it’s time consuming to write one, but also because it’s one way to drive new leads to your business. 
With that in mind, ๐ก๐จ๐ฐ ๐๐จ ๐ฒ๐จ๐ฎ ๐ข๐ง๐ฏ๐ข๐ญ๐ž ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐ซ๐จ๐ฌ๐ฉ๐ž๐œ๐ญ๐ฌ ๐ญ๐จ ๐ฌ๐ฎ๐›๐ฌ๐œ๐ซ๐ข๐›๐ž ๐ญ๐จ ๐ฒ๐จ๐ฎ๐ซ ๐ง๐ž๐ฐ๐ฌ๐ฅ๐ž๐ญ๐ญ๐ž๐ซ?

Most of the time, there is a pop-up appearing a few seconds after you arrive on a website. I don’t know for you, but ๐ˆ ๐ง๐ž๐ฏ๐ž๐ซ ๐ฌ๐ฎ๐›๐ฌ๐œ๐ซ๐ข๐›๐ž ๐ญ๐จ ๐ญ๐ก๐ž ๐ง๐ž๐ฐ๐ฌ๐ฅ๐ž๐ญ๐ญ๐ž๐ซ ๐›๐ž๐Ÿ๐จ๐ซ๐ž ๐ฌ๐ž๐ž๐ข๐ง๐  ๐ฐ๐ก๐š๐ญ ๐ญ๐ก๐ž ๐ฐ๐ž๐›๐ฌ๐ข๐ญ๐ž ๐ก๐š๐ฌ ๐ญ๐จ ๐จ๐Ÿ๐Ÿ๐ž๐ซ. 

I would subscribe to a newsletter ๐ข๐Ÿ ๐ˆ’๐ฆ ๐œ๐จ๐ง๐ฏ๐ข๐ง๐œ๐ž๐ ๐ญ๐ก๐š๐ญ ๐ข๐ญ๐ฌ ๐œ๐จ๐ง๐ญ๐ž๐ง๐ญ ๐ฐ๐ข๐ฅ๐ฅ ๐›๐ž ๐ฎ๐ฌ๐ž๐Ÿ๐ฎ๐ฅ ๐Ÿ๐จ๐ซ ๐ฆ๐ž. In my case, I want to learn something from you: ๐˜จ๐˜ช๐˜ท๐˜ฆ ๐˜ฎ๐˜ฆ ๐˜ด๐˜ฐ๐˜ฎ๐˜ฆ ๐˜ต๐˜ช๐˜ฑ๐˜ด ๐˜ฐ๐˜ณ ๐˜ข๐˜ฅ๐˜ท๐˜ช๐˜ค๐˜ฆ ๐˜ต๐˜ฐ ๐˜ฎ๐˜ข๐˜ฌ๐˜ฆ ๐˜ฎ๐˜บ ๐˜ญ๐˜ช๐˜ง๐˜ฆ ๐˜ฆ๐˜ข๐˜ด๐˜ช๐˜ฆ๐˜ณ, ๐˜ง๐˜ถ๐˜ฏ๐˜ฏ๐˜บ ๐˜ด๐˜ต๐˜ฐ๐˜ณ๐˜ช๐˜ฆ๐˜ด ๐˜ต๐˜ฐ ๐˜ฃ๐˜ณ๐˜ช๐˜จ๐˜ฉ๐˜ต๐˜ฆ๐˜ฏ ๐˜ฎ๐˜บ ๐˜ฅ๐˜ข๐˜บ, ๐˜จ๐˜ฐ๐˜ฐ๐˜ฅ ๐˜ฃ๐˜ฐ๐˜ฐ๐˜ฌ๐˜ด ๐˜ต๐˜ฐ ๐˜ณ๐˜ฆ๐˜ข๐˜ฅ, โ€ฆ! 

Misfits Market cleverly introduces its newsletter.
First, the message “๐ˆ๐Ÿ ๐ฒ๐จ๐ฎ ๐ฆ๐š๐๐ž ๐ข๐ญ ๐ญ๐ก๐ข๐ฌ ๐Ÿ๐š๐ซโ€ฆ” ๐ข๐ฌ ๐ฉ๐š๐ซ๐ญ๐ข๐œ๐ฎ๐ฅ๐š๐ซ๐ฅ๐ฒ ๐ฌ๐ฆ๐š๐ซ๐ญ because ๐ญ๐ก๐ž ๐ซ๐ž๐š๐๐ž๐ซ ๐ก๐š๐ฌ ๐ž๐Ÿ๐Ÿ๐ž๐œ๐ญ๐ข๐ฏ๐ž๐ฅ๐ฒ ๐ฌ๐œ๐ซ๐จ๐ฅ๐ฅ๐ž๐ ๐๐จ๐ฐ๐ง ๐ญ๐ก๐ž ๐ฐ๐ก๐จ๐ฅ๐ž ๐ก๐จ๐ฆ๐ž๐ฉ๐š๐ ๐ž ๐ญ๐จ ๐š๐ซ๐ซ๐ข๐ฏ๐ž ๐š๐ญ ๐ญ๐ก๐š๐ญ ๐ฌ๐ž๐œ๐ญ๐ข๐จ๐ง (just before the footer). 
Then, they state ๐ฐ๐ก๐š๐ญ ๐ฒ๐จ๐ฎ’๐ฅ๐ฅ ๐ซ๐ž๐œ๐ž๐ข๐ฏ๐ž ๐ข๐Ÿ ๐ฒ๐จ๐ฎ ๐ฌ๐ฎ๐›๐ฌ๐œ๐ซ๐ข๐›๐ž, so ๐ฒ๐จ๐ฎ ๐ค๐ง๐จ๐ฐ ๐ฐ๐ก๐š๐ญ ๐ฒ๐จ๐ฎ’๐ซ๐ž ๐ข๐ง ๐ญ๐จ๐จ. 
Last but not least, I also like the call-to-action button “๐‰๐จ๐ข๐ง ๐ญ๐ก๐ž ๐Ÿ๐ฎ๐ง”, because it’s way ๐ฆ๐จ๐ซ๐ž ๐š๐ญ๐ญ๐ซ๐š๐œ๐ญ๐ข๐ฏ๐ž ๐ญ๐ก๐š๐ง “๐’๐ฎ๐›๐ฌ๐œ๐ซ๐ข๐›๐ž ๐ง๐จ๐ฐ”. “Join the fun” implies that you will join a community of very funny people (and who doesn’t want to be part of that?).

Nevertheless, I would have precised ๐ก๐จ๐ฐ ๐จ๐Ÿ๐ญ๐ž๐ง ๐ฒ๐จ๐ฎ ๐š๐ซ๐ž ๐ฌ๐ฎ๐ฉ๐ฉ๐จ๐ฌ๐ž๐ ๐ญ๐จ ๐ซ๐ž๐œ๐ž๐ข๐ฏ๐ž ๐ญ๐ก๐ข๐ฌ ๐ง๐ž๐ฐ๐ฌ๐ฅ๐ž๐ญ๐ญ๐ž๐ซ. Because, it’s something that matters to me. I don’t want to be spammed. Otherwise, ciao! 

I hope this has given you some ideas to enhance your newsletter!

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