What I learned from creating a video for a client

Few months ago, I worked with Lactalis (Hong Kong), a French company specialising in dairy products with brands such as Président and Galbani. 

𝐖𝐡𝐚𝐭 𝐚𝐫𝐞 𝐦𝐲 𝐭𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐢𝐬 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞? 

𝐀 𝐛𝐢𝐭 𝐨𝐟 𝐜𝐨𝐧𝐭𝐞𝐱𝐭 𝐟𝐢𝐫𝐬𝐭. I was hired to create a 6-second bumper ad for Youtube to celebrate the 140th anniversary of one of their brands. 

𝐖𝐡𝐚𝐭 𝐈 𝐥𝐢𝐤𝐞𝐝 𝐚𝐛𝐨𝐮𝐭 𝐢𝐭. I love projects, I love creating something from scratch. I liked being the “artistic director” who translated my client’s needs into something visual. I came up with a brief, the different videos we can use, the captions, … Then, I put my project-manager hat back and found an amazing video editor who did an incredible job. 

𝐖𝐡𝐚𝐭 𝐈 𝐰𝐢𝐥𝐥 𝐝𝐨 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭𝐥𝐲. Even a 6-second video requires a lot of time and back and forth. I need to come up with a more structured way to get feedback from my client (maybe a shared document with tracks of the previous conversations). We only exchanged emails, and I felt that sometimes I had requests that were in contradiction with the initial brief. 

𝐊𝐞𝐲 𝐭𝐨 𝐬𝐮𝐜𝐜𝐞𝐬𝐬? 

👉 𝐅𝐢𝐧𝐝 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬 𝐭𝐨 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡. 
As a marketing generalist, I need to surround myself with specialists (in that case a video editor). Once you find the right fit, it makes things so much easier. 

👉𝐊𝐞𝐞𝐩 𝐢𝐧 𝐦𝐢𝐧𝐝 𝐭𝐡𝐞 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐝𝐞𝐚𝐝𝐥𝐢𝐧𝐞𝐬 𝐚𝐧𝐝 𝐚𝐧𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐞 𝐛𝐮𝐟𝐟𝐞𝐫 𝐭𝐢𝐦𝐞. 

👉 𝐁𝐞 𝐭𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐭 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 𝐜𝐥𝐢𝐞𝐧𝐭 𝐚𝐛𝐨𝐮𝐭 𝐰𝐡𝐚𝐭 𝐢𝐬 𝐩𝐨𝐬𝐬𝐢𝐛𝐥𝐞 𝐚𝐧𝐝 𝐰𝐡𝐚𝐭 𝐢𝐬 𝐧𝐨𝐭, 𝐚𝐧𝐝 𝐞𝐱𝐩𝐥𝐚𝐢𝐧 𝐰𝐡𝐲. Maybe it is not technically possible, not in the budget, or takes too long to fit into the schedule. 

Watch the video here: https://youtu.be/zG1TSmsFt0o