What I learned from creating a video for a client

Few months ago, I worked with Lactalis (Hong Kong), a French company specialising in dairy products with brands such as Prรฉsident and Galbani. 

๐–๐ก๐š๐ญ ๐š๐ซ๐ž ๐ฆ๐ฒ ๐ญ๐š๐ค๐ž๐š๐ฐ๐š๐ฒ๐ฌ ๐Ÿ๐ซ๐จ๐ฆ ๐ญ๐ก๐ข๐ฌ ๐ž๐ฑ๐ฉ๐ž๐ซ๐ข๐ž๐ง๐œ๐ž? 

๐€ ๐›๐ข๐ญ ๐จ๐Ÿ ๐œ๐จ๐ง๐ญ๐ž๐ฑ๐ญ ๐Ÿ๐ข๐ซ๐ฌ๐ญ. I was hired to create a 6-second bumper ad for Youtube to celebrate the 140th anniversary of one of their brands. 

๐–๐ก๐š๐ญ ๐ˆ ๐ฅ๐ข๐ค๐ž๐ ๐š๐›๐จ๐ฎ๐ญ ๐ข๐ญ. I love projects, I love creating something from scratch. I liked being the “artistic director” who translated my client’s needs into something visual. I came up with a brief, the different videos we can use, the captions, โ€ฆ Then, I put my project-manager hat back and found an amazing video editor who did an incredible job. 

๐–๐ก๐š๐ญ ๐ˆ ๐ฐ๐ข๐ฅ๐ฅ ๐๐จ ๐๐ข๐Ÿ๐Ÿ๐ž๐ซ๐ž๐ง๐ญ๐ฅ๐ฒ. Even a 6-second video requires a lot of time and back and forth. I need to come up with a more structured way to get feedback from my client (maybe a shared document with tracks of the previous conversations). We only exchanged emails, and I felt that sometimes I had requests that were in contradiction with the initial brief. 

๐Š๐ž๐ฒ ๐ญ๐จ ๐ฌ๐ฎ๐œ๐œ๐ž๐ฌ๐ฌ? 

๐Ÿ‘‰ ๐…๐ข๐ง๐ ๐ญ๐ก๐ž ๐ซ๐ข๐ ๐ก๐ญ ๐ฉ๐š๐ซ๐ญ๐ง๐ž๐ซ๐ฌ ๐ญ๐จ ๐ฐ๐จ๐ซ๐ค ๐ฐ๐ข๐ญ๐ก. 
As a marketing generalist, I need to surround myself with specialists (in that case a video editor). Once you find the right fit, it makes things so much easier. 

๐Ÿ‘‰๐Š๐ž๐ž๐ฉ ๐ข๐ง ๐ฆ๐ข๐ง๐ ๐ญ๐ก๐ž ๐ข๐ฆ๐ฉ๐จ๐ซ๐ญ๐š๐ง๐ญ ๐๐ž๐š๐๐ฅ๐ข๐ง๐ž๐ฌ ๐š๐ง๐ ๐š๐ง๐ญ๐ข๐œ๐ข๐ฉ๐š๐ญ๐ž ๐›๐ฎ๐Ÿ๐Ÿ๐ž๐ซ ๐ญ๐ข๐ฆ๐ž. 

๐Ÿ‘‰ ๐๐ž ๐ญ๐ซ๐š๐ง๐ฌ๐ฉ๐š๐ซ๐ž๐ง๐ญ ๐ฐ๐ข๐ญ๐ก ๐ฒ๐จ๐ฎ๐ซ ๐œ๐ฅ๐ข๐ž๐ง๐ญ ๐š๐›๐จ๐ฎ๐ญ ๐ฐ๐ก๐š๐ญ ๐ข๐ฌ ๐ฉ๐จ๐ฌ๐ฌ๐ข๐›๐ฅ๐ž ๐š๐ง๐ ๐ฐ๐ก๐š๐ญ ๐ข๐ฌ ๐ง๐จ๐ญ, ๐š๐ง๐ ๐ž๐ฑ๐ฉ๐ฅ๐š๐ข๐ง ๐ฐ๐ก๐ฒ. Maybe it is not technically possible, not in the budget, or takes too long to fit into the schedule. 

Watch the video here:ย https://youtu.be/zG1TSmsFt0o

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