Owned, borrowed, earned, paid

It’s essential to have in mind a clear mapping of the different media you can use to promote your brand. It will help you determine where to focus your efforts and budget. It will help you determine where to focus your efforts and budget. 

Don’t over-invest and rely solely on paid advertising.

You know the saying: “don’t put all your eggs in one basket.” Same applies to marketing. The best approach is to use a mix of all these media.

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