“Everyone” isn’t your audience. And trying to reach everyone is why your message isn’t landing. In this post, I unpack why specificity in marketing is powerful, how broad messaging kills clarity, and the exact steps you can take to understand who your real customers are. If you want sharper positioning and better results, start here.
Author Archives: jadejconsulting
What really is marketing?
Marketing isn’t just social media, ads, or branding. It’s how you connect what you sell with the people who actually need it. In this article, we break down what marketing really is — and why it starts with empathy, psychology, and clear positioning.