Today, I watched a replay of the Masterclass “The Secret to doing your own PR” given by Odette Barry [she/her] and Lynda Williams on Launchpad.
Although I understand the necessity to handle this “earned” channel as part of your marketing strategy, I must confess that PR is out of my expertise.
These are my key takeaways from this great masterclass:
โก๏ธ๐๐จ ๐ฒ๐จ๐ฎ๐ซ ๐ก๐จ๐ฆ๐๐ฐ๐จ๐ซ๐ค๐ฌ ๐๐ข๐ซ๐ฌ๐ญ – go through a deep and detailed digital audit to ๐๐ข๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฉ๐๐ซ๐๐๐๐ญ ๐ฆ๐๐๐ข๐. As for any marketing strategy, the secret is to ๐๐จ๐๐ฎ๐ฌ ๐จ๐ง ๐ฒ๐จ๐ฎ๐ซ ๐๐จ๐ง๐ฌ๐ฎ๐ฆ๐๐ซ๐ฌ. In the case of PR, what media do they like and enjoy?
โก๏ธ ๐๐ฎ๐ข๐ฅ๐ ๐ ๐ซ๐๐ฅ๐๐ญ๐ข๐จ๐ง๐ฌ๐ก๐ข๐ฉ ๐ฐ๐ข๐ญ๐ก ๐ญ๐ก๐ ๐ฃ๐จ๐ฎ๐ซ๐ง๐๐ฅ๐ข๐ฌ๐ญ๐ฌ that are aligned with your product/service. Follow what they write, understand what their topics of interest are, comment when you like their articles, โฆ
โก๏ธ๐ ๐ข๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฎ๐ง๐ข๐ช๐ฎ๐๐ง๐๐ฌ๐ฌ and tell your amazing story. Think of your “why”.
โก๏ธ When you finally pitch, ๐๐จ๐ง’๐ญ ๐๐ ๐๐๐ซ๐๐ข๐ ๐ญ๐จ ๐ฌ๐๐ง๐ ๐ฆ๐ฎ๐ฅ๐ญ๐ข๐ฉ๐ฅ๐ ๐๐จ๐ฅ๐ฅ๐จ๐ฐ๐ฌ-๐ฎ๐ฉ๐ฌ!
โก๏ธ ๐ ๐๐ ๐ฌ๐ญ๐ซ๐๐ญ๐๐ ๐ฒ ๐ฆ๐ฎ๐ฌ๐ญ ๐๐ ๐ฉ๐๐ซ๐ญ ๐จ๐ ๐ ๐ฆ๐ฎ๐ฅ๐ญ๐ข-๐๐ก๐๐ง๐ง๐๐ฅ๐ฌ ๐๐ฉ๐ฉ๐ซ๐จ๐๐๐ก. Don’t forget that your media coverage is part of your marketing funnel. Your social media/website/newsletter/blog must be set to get your customer throughout his journey to purchase your product or service.