Leaflet is NOT dead.

๐‹๐ž๐š๐Ÿ๐ฅ๐ž๐ญ ๐ข๐ฌ ๐๐Ž๐“ ๐๐ž๐š๐. Sorry if my previous post was misleading. 

Handing out a leaflet on the street corner does not work. We all agree on that. 
But in the right context, I do believe it’s the right marketing material. 

๐‹๐ž๐ญ ๐ฆ๐ž ๐ ๐ข๐ฏ๐ž ๐ฒ๐จ๐ฎ ๐ฌ๐จ๐ฆ๐ž ๐ž๐ฑ๐ž๐ฆ๐ฉ๐ฅ๐ž๐ฌ: 

โžก๏ธ You are at an international education fair. You are looking for the most appropriate school for your child. I think you’ll pick up at least one brochure at every stand you visit. And you’ll read them (again) back home. 

โžก๏ธ You are at a handicraft market. You meet this lovely lady who makes these incredible earrings. You will take her leaflet because you want to enjoy the discount she offers on your next purchase online. 

โžก๏ธYou are at this dance festival. You just spent the day dancing salsa, hip hop, ballet, tap dance. You really enjoyed yourself. Trust me you will ask for a leaflet to know where you can find these dance classes and their schedules.

โžก๏ธYou are having a good time in a bar with some friends. A guy comes and presents you this wine from New Zealand that you’ve never heard of. The guy is nice and explains to you briefly what it is. You taste it, and you think it’s pretty good. You’ll probably accept the leaflet presenting the other wines from the vineyard and where you can find them. 

Why does this strategy work? 
๐˜๐จ๐ฎ ๐ก๐š๐ฏ๐ž ๐ญ๐š๐ซ๐ ๐ž๐ญ๐ž๐ ๐ฒ๐จ๐ฎ๐ซ ๐š๐ฎ๐๐ข๐ž๐ง๐œ๐ž โ†’ You’re talking to someone who is actually interested in your product. You’re having a conversation about something they want. 

๐˜๐จ๐ฎ ๐š๐ซ๐ž ๐š๐ญ ๐ญ๐ก๐ž ๐ซ๐ข๐ ๐ก๐ญ ๐ฉ๐ฅ๐š๐œ๐ž ๐š๐ญ ๐ญ๐ก๐ž ๐ซ๐ข๐ ๐ก๐ญ ๐ญ๐ข๐ฆ๐ž. โ†’ Context is everything. You’re not interrupting your customers. You are part of their experience. They “tested” your products and your credibility.  

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: