Where is your audience?

Digital marketing is ๐ฃ๐ฎ๐ฌ๐ญ ๐จ๐ง๐ž ๐š๐ฌ๐ฉ๐ž๐œ๐ญ of your global marketing strategy. You can read that again. 

And sorry for being a bummer, but to be efficient online, you still have to ๐ฎ๐ง๐๐ž๐ซ๐ฌ๐ญ๐š๐ง๐ ๐ฒ๐จ๐ฎ๐ซ ๐š๐ฎ๐๐ข๐ž๐ง๐œ๐ž(aka your market). There is no magic formula. 

You shouldn’t ask yourself: “๐˜‹๐˜ฐ ๐˜ ๐˜ฏ๐˜ฆ๐˜ฆ๐˜ฅ ๐˜ต๐˜ฐ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ข ๐˜ฃ๐˜ถ๐˜ด๐˜ช๐˜ฏ๐˜ฆ๐˜ด๐˜ด ๐˜ฑ๐˜ข๐˜จ๐˜ฆ ๐˜ฐ๐˜ฏ ๐˜๐˜ข๐˜ค๐˜ฆ๐˜ฃ๐˜ฐ๐˜ฐ๐˜ฌ, ๐˜“๐˜ช๐˜ฏ๐˜ฌ๐˜ฆ๐˜ฅ๐˜๐˜ฏ, ๐˜๐˜ฏ๐˜ด๐˜ต๐˜ข๐˜จ๐˜ณ๐˜ข๐˜ฎ, ๐˜ ๐˜ฐ๐˜ถ๐˜ต๐˜ถ๐˜ฃ๐˜ฆ, ๐˜ข๐˜ฏ๐˜ฅ ๐˜›๐˜ช๐˜ฌ ๐˜›๐˜ฐ๐˜ฌ?” 

Better questions would be: 
– ๐˜ž๐˜ฉ๐˜ฆ๐˜ณ๐˜ฆ ๐˜ฅ๐˜ฐ ๐˜ฎ๐˜บ ๐˜ค๐˜ถ๐˜ด๐˜ต๐˜ฐ๐˜ฎ๐˜ฆ๐˜ณ๐˜ด ๐˜ด๐˜ฑ๐˜ฆ๐˜ฏ๐˜ฅ ๐˜ฎ๐˜ฐ๐˜ด๐˜ต ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ๐˜ช๐˜ณ ๐˜ต๐˜ช๐˜ฎ๐˜ฆ ๐˜ฐ๐˜ฏ๐˜ญ๐˜ช๐˜ฏ๐˜ฆ?
– ๐˜ž๐˜ฉ๐˜ฆ๐˜ฏ ๐˜ฎ๐˜บ ๐˜ค๐˜ถ๐˜ด๐˜ต๐˜ฐ๐˜ฎ๐˜ฆ๐˜ณ๐˜ด ๐˜ข๐˜ณ๐˜ฆ ๐˜ญ๐˜ฐ๐˜ฐ๐˜ฌ๐˜ช๐˜ฏ๐˜จ ๐˜ง๐˜ฐ๐˜ณ ๐˜ช๐˜ฏ๐˜ง๐˜ฐ๐˜ณ๐˜ฎ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ข๐˜ฃ๐˜ฐ๐˜ถ๐˜ต ๐˜ข ๐˜ฑ๐˜ณ๐˜ฐ๐˜ฅ๐˜ถ๐˜ค๐˜ต/๐˜ด๐˜ฆ๐˜ณ๐˜ท๐˜ช๐˜ค๐˜ฆ ๐˜ด๐˜ช๐˜ฎ๐˜ช๐˜ญ๐˜ข๐˜ณ ๐˜ต๐˜ฐ ๐˜ฎ๐˜ช๐˜ฏ๐˜ฆ, ๐˜ธ๐˜ฉ๐˜ฆ๐˜ณ๐˜ฆ ๐˜ฅ๐˜ฐ ๐˜ต๐˜ฉ๐˜ฆ๐˜บ ๐˜ญ๐˜ฐ๐˜ฐ๐˜ฌ ๐˜ง๐˜ฐ๐˜ณ ๐˜ช๐˜ต? 

For instance: 
โžก๏ธ I spend most of my time on LinkedIn. And I feel guilty when I’m on Instagram or Facebook, because I feel like I’m losing my time. 
โžก๏ธ When I was looking for information about quarantine hotels, I went to the HK Quarantine support group on Facebook. 
โžก๏ธ When I was searching for a dance class, I just typed on Google : “Adult Dance Class Hong Kong Island” and checked the results. 
โžก๏ธ When I want to try a new restaurant, I go on Sassy/HoneyCombers/Time Out and check their recommendations.
โžก๏ธ When I want to find a new TV show to watch, I go on Youtube and watch 20 trailers in a row. 

If you understand how your customers act online, it will give you a hint on how to prioritise your digital marketing efforts.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: