Where is your audience?

Digital marketing is 𝐣𝐮𝐬𝐭 𝐨𝐧𝐞 𝐚𝐬𝐩𝐞𝐜𝐭 of your global marketing strategy. You can read that again. 

And sorry for being a bummer, but to be efficient online, you still have to 𝐮𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐲𝐨𝐮𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞(aka your market). There is no magic formula. 

You shouldn’t ask yourself: “𝘋𝘰 𝘐 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘩𝘢𝘷𝘦 𝘢 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘱𝘢𝘨𝘦 𝘰𝘯 𝘍𝘢𝘤𝘦𝘣𝘰𝘰𝘬, 𝘓𝘪𝘯𝘬𝘦𝘥𝘐𝘯, 𝘐𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮, 𝘠𝘰𝘶𝘵𝘶𝘣𝘦, 𝘢𝘯𝘥 𝘛𝘪𝘬 𝘛𝘰𝘬?” 

Better questions would be: 
– 𝘞𝘩𝘦𝘳𝘦 𝘥𝘰 𝘮𝘺 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘴𝘱𝘦𝘯𝘥 𝘮𝘰𝘴𝘵 𝘰𝘧 𝘵𝘩𝘦𝘪𝘳 𝘵𝘪𝘮𝘦 𝘰𝘯𝘭𝘪𝘯𝘦?
– 𝘞𝘩𝘦𝘯 𝘮𝘺 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘢𝘳𝘦 𝘭𝘰𝘰𝘬𝘪𝘯𝘨 𝘧𝘰𝘳 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘢𝘣𝘰𝘶𝘵 𝘢 𝘱𝘳𝘰𝘥𝘶𝘤𝘵/𝘴𝘦𝘳𝘷𝘪𝘤𝘦 𝘴𝘪𝘮𝘪𝘭𝘢𝘳 𝘵𝘰 𝘮𝘪𝘯𝘦, 𝘸𝘩𝘦𝘳𝘦 𝘥𝘰 𝘵𝘩𝘦𝘺 𝘭𝘰𝘰𝘬 𝘧𝘰𝘳 𝘪𝘵? 

For instance: 
➡️ I spend most of my time on LinkedIn. And I feel guilty when I’m on Instagram or Facebook, because I feel like I’m losing my time. 
➡️ When I was looking for information about quarantine hotels, I went to the HK Quarantine support group on Facebook. 
➡️ When I was searching for a dance class, I just typed on Google : “Adult Dance Class Hong Kong Island” and checked the results. 
➡️ When I want to try a new restaurant, I go on Sassy/HoneyCombers/Time Out and check their recommendations.
➡️ When I want to find a new TV show to watch, I go on Youtube and watch 20 trailers in a row. 

If you understand how your customers act online, it will give you a hint on how to prioritise your digital marketing efforts.